Addium is a supplement produced in the USA. It is designed to boost brain performance and the manufactures claim the effects kick-in within 15 minutes, allowing the user to “unlock 100%” of their brain's potential and learn the secret of successful people.
According to the official website, the manufacturer has already sold more than 26.4 million capsules and counting.
Impressed?…hold that thought.
The manufacturers claim their “cerebral enhancement complex” can clear the brain and help the user feel more alert, process their thoughts with increased efficiency, and retain all the information they feed their brain.
Promised benefits include:
- Increased focus
- Increased brain power
- Increased energy
Ingredients in Addium
1 capsule provides a couple of B vitamins and then a proprietary blend of 545mg.
Vitamin B3 (Niacin): important for general good health. Some reviewers point the reader toward videos of people having taken it and getting scared because they get flushed in the face and arms. It's nothing to worry about; this is just flush-form niacin – and is actually a safe side effect.
Vitamin B6: is used for metabolism and assists the production of neurotransmitters. Vitamin B6 deficiency can impair cognitive abilities, so it is a nootropic supplement manufacturer's favourite. The FDA-recommended Vitamin B6 allowance is just 1-2mg per day, but higher doses are acceptable.
Dangers usually only arise when people consume more than 100mg per day. The amount included in Addium is about right, but the lack of inclusion rates for the other ingredients makes it very difficult to speculate on how the blend is likely to perform.
The Addium proprietary blend of 545mg contains unspecified quantities of:
Caffeine: Caffeine is an energy-providing stimulant that can sharpen the mind and make it easier to concentrate on difficult or boring tasks. The downside is it can also cause jittery sensations, but pairing caffeine with L-Theanine (as is the case here) can often prevent such side effects from becoming an issue.
GABA: Generates alpha waves in the brain, but as an ingredient it might not cross the blood-brain barrier too well.
Bacopa Monnieri Extract: A herb that is often used to support improved memory function. It is a very popular nootropic ingredient and is also believed to have an anti-aging effect on the brain.
Alpha GPC: You only need to read my other articles to know how much I like Alpha GPC.
L-Theanine: An amino acid that is usually associated with green tea, but can also be obtained from several other plant species. L-Theanine has the ability to trigger the production of GABA. The presence of extra GABA generates alpha waves and the end result is a calm, relaxed state of mind.
Phosphatidylserine: naturally occurring in the brain and optimal levels are associated with heightened cognitive function.
L-Tyrosine: neurotransmitter booster
Vinpocetine: a cerebral vasodilator which increases blood flow to the brain.
Huperzine A: inhibits the enzyme which takes out acetylcholine, thereby keeping the neurotransmitter around for longer.
*The capsule casing contains gelatine, so Addium will not be a suitable nootropic for vegetarians.
Customer feedback looks like it may have been engineered to the company's benefit. The genuine reviews seem to point to one conclusion; there's a caffeine kick and that's about it. Close scrutiny of the Amazon five star reviews reveals many of the reviewers have only reviewed one product – Addium. This can often indicate attempts at feedback manipulation
“Addium works great and has helped me to start achieving instead of procrastinating. I find it easier to concentrate now and it was a god-send when I was studying for my exams. No side effects at all. Very good nootropic.”
“Two words: SNAKE OIL. I was drawn in by all the hype, read the reviews and paid the price. I noticed no benefits at all and the side effects were terrible….headaches, jitters etc. Hopefully the experience will make me smarter and I won’t be taken in so easily again.”
“Addium does not work. I wish it did, but that's not the case. It doesn't reduce stress, I felt no extra energy, I was unable to focus or concentrate any easier than before, and my memory still sucks. It did not “enhance brain power” in any way. “
Side Effects & Health Issues
The manufacturers fail to state if any side effects have been reported or are likely to be an issue. However, it seems unlikely that the formulation will be suitable for pregnant or breastfeeding mothers.
People who have any health problems or concerns should always consult their GP before trying any new form of dietary supplement. This advice also holds true for people who are taking medications or already using another brand of supplement.
A 30-day money back guarantee is offered.
Purchasing Options & Considerations
Addium can be purchased from the official site and from Amazon.com, but the company does not ship to the UK and the product did not appear to be available via any third-party suppliers at the time of this review.